World of Scrabble was created as a response to the various mobile apps that have popped up to enable people to play Scrabble (or a similar but unlicensed game) with their friends. These games are great if you already play, but the uptake of them with younger gamers is very low, and they only appeal to the existing Scrabble audience. How then to interest a new generation of Scrabble players?
Instead of trying to hammer a traditional board-and-pieces format onto a mobile device, World of Scrabble goes back to the core idea and purpose of Scrabble and re-applies it using today’s technology for today’s young gamers. This way, there is a new way to discover the game which will hopefully channel some of the users back to the original board game, teaching them literacy and tactical skills along the way.