Brand Identity – The Converge

Earlier this year I re-reveloped my brand identity; it hadn’t changed since I first created a business card in university and no longer really reflected my style of work or my design identity and details of work and contact were out of date.

My new brand identity focuses around ‘The Converge’ – an illustration of what I do and how I work. This has become a logo of sorts and appears on my personal work, stationery and on external deliverables to clients, to identify it as part of my work.



The Converge can be viewed in two ways – as different approaches of design coming together into one place, and also as a flowchart of the design process, starting with an idea, then being captured and edited, and finally ready to be viewed.