Momentum runs two events per year – a weekend retreat and a five-day conference that aim to “resource, equip and encourage” young people. As part of Soul Survivor, it is a Christian organisation that sets it’s key values as relationships with God, each other and the world that God loves.
As part of the brand application of Momentum’s new look, I created an animated logo with Vision Tank to be used as a title for their videos, used online and at the event itself. Using the original logo as a starting point, the animation uses motion and sound to highlight the key purpose of Momentum – as a continuation from Soul Survivor. The rotating motion of the cross shows what the event aims to give to young people; picking up and continuing the energy.